The Urban Rebel team have worked in electronic music PR for over 20 years. Whether you are an emerging talent looking to breakthrough or an established industry name, we can create a custom PR strategy built around you. Find out more about how to breakthrough and learn more about music PR and promotion in our series of posts and resources.
If you’re a creative EDM producer, you might have already had some fun with the barrage of content these festivals have produced. But if not – it’s not too late to get started!
Early in 2022, we made some bold predictions about music PR and promotion for the year
ahead. We highlighted some artists that we could see building momentum towards a
release, picked some trends – and gave a nod to the rise of digital PR for music.
So, what did we get right, and who’s really going the extra mile with dance music PR right
now? Let’s get into it.
Music producer means a million different things today. But at the heart of it are a few vital skills for landing music producer jobs – and while you won’t need them all, you’ll definitely need to know how it all works if you want to work in the music making business.
Digital PR for music can be creative, fun – and even get widespread media attention. A digital PR campaign can be extremely useful for any musician or band with an online presence – or online asset that they want to promote, or make more valuable.
2022 might be the beginning of the end for uncertainty in music – and with so much new content to look forward to, it could be one of the most exciting times in music PR. Let’s look ahead to what’s still to come, and our predictions for music PR in 2022.
Planning to play Whamageddon this year? It might interest you to know that, every year, George and Andrew’s little ditty rakes in a respectable £300,000 in royalties. Not a bad payday in any line of work. And that’s just UK royalties, not international.
When we think about great music PR campaigns, we’re initially drawn to the big budget, global campaigns and world-firsts. Stunts like Wu Tang’s $5 million double album, Once Upon a Time in Shaolin – or Jamiroquai’s Gig in the Sky – are memorable, record-breaking feats of creativity and marketing.
But digital and guerilla PR campaigns by creative music PR agency execs and bootstrapping self-starter musicians have had similarly colossal impact. Actually, some of the biggest stars in the world today sowed the seeds of their careers with minimal budget for their PR activities.
That’s because it takes more than a major budget to make a music PR campaign great. The most important element is always the idea. So, let’s get inspired…
For some musicians, producers and DJs, lockdown proved to pose too many challenges for them to keep their careers going. And that’s one of the saddest things about lockdown; it
was kind of a dream killer for a lot of people. But others found viable, sustainable revenue streams in digital content, virtual performances and even in skillshare and collaboration. These opportunities are still available – and places where all kinds of creative individuals can flourish. Let’s look at how musicians found ways to diversify their income streams, and how you can
do it, too.
No matter what Covid throws at us, hope remains strong. Recent outdoor festival trials have gone ahead successfully. Preparation is underway for the reopening of nightclubs and dance venues. The dance music scene is more dependant than ever on clubs coming back – but if you are a dance DJ, are you ready to go back to work? Have you got a gig booked yet?
Let’s look at how you can get prepped and get booked this summer, ready for venues to reopen.
Luck or skill? Talent or hard work? DJs become famous with a combination of all of the above – but only those who try succeed.
Learn how to harness the power of TikTok to promote your music, performances and personal brand.