Benny Benassi x 5Boro Bike Tour

To mark the release of his new album ‘Feel The Bass’ (out now via ULTRA Records), electro-house pioneer Benny Benassi delivered an unforgettable, city-wide takeover of New York that blended music, culture, and innovation across a packed weekend of headline-grabbing moments.

In partnership with Twitch and Times Square Alliance, Benassi ignited the launch with a surprise pop-up DJ set in Times Square, performing live from an iconic yellow school bus transformed into a fully equipped DJ booth. The spontaneous set, broadcast globally, drew crowds of fans and passersby, setting the tone for a weekend defined by bold, high-energy creativity.

The takeover continued with a cameo from Benny in the role of pizza maker at the legendary Scarr’s Pizza, indulging attendees with an array of slices and pies, before Benassi headlined his official album release show at Marquee New York in the early hours of Friday night.