Find out more about how to breakthrough and learn more about music PR and promotion in our series of posts and resources.
For decades, music PR was an artform, not a science. It was all guided by instinct, relationships… and a fair amount of having a punt. You built a press list, crafted a narrative, and sent it out into the world – hoping it resonated with the right journalists and tastemakers. You relied on cultural awareness…
Ever wondered how pop music gets on TV shows, movies and advertising? It’s all thanks to music sync licensing. And it can be a pretty murky world if you’re a solo DIY producer and artist. Even established artists can find it challenging to get into popular media. That’s because it doesn’t matter if your tracks…
There’s a lot of people in the music industry who firmly believe that you need all the socials, a ton of followers, and a constant stream of content to get to the top. And that’s true – you do need all that if you want to build an audience online. But think about the word “audience”…
If you make music, then know this; Artificial Intelligence is robbing you. Or rather, the firms behind this so-called “game changing” tech have already robbed you. If it’s anywhere online, your work has been scraped, copied, mimicked, mocked, and regurgitated by a machine that can’t even hear music. And the slop it’s churning out is……
The music industry is unrecognisable to the industry of even just 10 years ago. You no longer need a major label to get noticed. In fact, it’s kind of going in the opposite direction; labels now look for the next big thing on TikTok – artists that already have a following, and have built their…
Fame moves at the speed of a trending hashtag. And so do PR disasters. One tweet (or… X? Is that what they’re called now?), one controversial performance, or one offhand comment can spiral into a full-blown crisis. A pop musician’s PR disaster can derail careers and alienate fans overnight. And no artist is immune…
Check out Lola Young’s awesome track Messy; this is a masterpiece of storytelling in pop. Deeply relatable lyrical content, and a tune as catchy as the best pop songs of all time – all executed with impeccable class. True artists know how to take their own lived experiences, and turn them into songs that resonate with…
To make a pop record, you have to go through a lot of stages. First, there’s writing. And this can take a long time. Ideas that have bubbled away for years can take even longer to bring out into the world. There might be multiple writers involved, or additional input from producers. Demoing and sketching…
Defining Cheesy Pop Music Have you ever been at a club, absolutely loving the tunes – only to discover it’s cheese night? Well, it looks like you’re a cheese fan, friend. But what exactly is cheesy music? How’s it defined? And what makes a song cheesy in the first place? This is one of those highly subjective…
We have officially entered the uncanny valley of fully AI generated content. Sora, a video generator from OpenAI, can make any style of video from a prompt. Type a sentence, and get the result as a video. The results are, frankly, stunning. It’s utterly convincing half the time, especially in aerial drone-style shots, which are…
Remember the 90s? If you do, you’ll probably find a lot of today’s (ahem) youth culture, to use our parents’ language, quite familiar. You know – boys with curtains and moustaches, girls in gold rimmed glasses and high waisted stonewash jeans? Perms? Massive – and we mean massive – jumpers? Sure, the 90s were a whirlwind of…
We’ve seen it work its magic for fringe acts, rock stars, punks, wild artists and many lesser-known talents – but guerilla music marketing for pop music? Surely that’s an oxymoron?! How could a marketing tactic rooted in counterculture ever work for something so mainstream? Well, it’s not impossible. Or even that rare, once you define…
We’ve got some news… Urban Rebel PR is officially launching pop music promotion and PR services, to give the next megastars their rightful place at the table. Of course, this isn’t a million miles away from our work promoting EDM royalty like Hardwell and Dimitri Vegas & Like Mike – but with a fresh…
The sun is shining, the weather is sweet. It won’t last, though – so make the most of it while you can! It’s time to get out there, enjoy the long summer nights, and fill them with music. And what better music to fill it with than your own? This post looks at ways to…
A little while back, we wrote about about Yamaha – a company that literally changed the way we hear music, and this got us thinking about all the legendary gear that has come and gone over the years and decades. The technology has had such an impact on music production, that it’s changed human culture…