Build your empire. Amplify the reach of your label and your artists, with global, growth-driven campaigns for music label promotion.
What we do
Urban Rebel PR delivers everything from one-off single releases, to comprehensive album campaigns and long-term label strategy. We partner with major labels, independent imprints, and new and emerging brands. You will get a globally focused approach that helps amplify the reach of your label and artists, driving growth and visibility.
| Single and album campaigns Get maximum impact across all your most important channels. Build and execute targeted campaigns for your releases. Open with your first teaser, and carry momentum to release week and beyond. | Label promotional strategies Give your distinct voice the market presence it deserves, with long-term PR and promotional strategies. Build your artist rosters into cultural brands – and become the definitive label in your genre. |
| Radio plugging and DJ promo integration Our music PR strategists secure you and your artists essential airplay on national, regional, and specialist radio. On the club scene, curated DJ promo campaigns place your music in the right hands across key club circuits and streaming platforms. |
Who we work with
– Major Labels and Promo Campaigns
– Independent Label Partnerships
– Emerging Artist Development
– Electronic and Dance Music Imprints
How we get you results
We’re a proudly client-first agency, and our process is built on collaboration. We have a proven track record for elevating music labels, with strategic phases that build profile, drive streams, and secure legacy-defining coverage.
Immersion and objective setting
We begin by diving deep into your label, your artists’ stories, and your commercial goals. We learn what makes you unique, to design a campaign strategy that makes an impact.
Narrative and brand crafting
Transform sound into a powerful story. We develop the core narrative that will resonate with artists, fans and critics – creating a compelling brand that defines your label’s identity.
Strategic outreach and placement
Through our curated network of music journalists, playlist editors, broadcast producers, and tastemakers, we secure targeted coverage that drives discovery and cements your place in the cultural conversation.
Momentum and profile building
Grow from emerging to global powerhouse, through sustained, multi-phase campaigns for labels and artists. Drive commercial success across key markets, and stay relevant in the moments that matter.
Success stories
We’ve run award-winning campaigns for major labels like Sony, Warner and Universal. We’ve launched the careers of breakthrough independent artists, and developed long-term strategies for iconic electronic music imprints. Our deep industry connections and tailored approach deliver exceptional results that move the needle.
Join the Rebels
Labels need a PR partner that understands both the art and the industry. Urban Rebel is the leading agency for ambitious labels in pop, dance, and electronic music. Go against generic press blasts, disjointed campaigns, and stagnant growth – and join the Rebels.
Our cultural intelligence and immersion in the music media landscape means we operate from within the scene, and we understand what moves audiences. Our tailored strategies amplify your reach and define careers.
Discover the power of music label promotion – and build your empire.